The strengths and weaknesses of its internal conditions are internal factors that the organization can control, including financial resources, technical resources, research and development, organizational culture, human resources, product characteristics, and marketing resources. The main purpose is to confirm the relationship between expertise and ability of the organization’s internal conditions. The analysis of strengths and weaknesses (S-W) of internal conditions is an internal method of assessment. Internal Factors (Strengths and weaknesses) The analysis of strengths and weaknesses focuses on the strength of the company itself and its comparison with competitors, while the opportunity and threat analysis focus on changes in the external environment and possible impact on the company. In the analysis, all internal factors (i.e., strengths and weaknesses) should be grouped together and then evaluated by external forces (opportunities and threats). Through SWOT analysis, you can help companies to pool resources and actions in their strengths and where there are the most opportunities and to make their strategy clearer. Therefore, the SWOT analysis is a method that comprehensively summarizes the various aspects of the internal and external conditions of the enterprise, and then analyzes the strengths and weaknesses of the organization, opportunities, and threats faced. It is often used in enterprise strategy formulation, competitor analysis and other occasions including analysis of Strengths, Weaknesses, Opportunities, and Threats. It was proposed by Weirik, a professor of management at the University of San Francisco in the early 1980s. The SWOT analysis method is the situation analysis method.

Swot analysis example for university